Of course, you must have heard about SEO: Search Engine Optimization. And if you haven't, your business is seriously at risk. With the technological advancements in the internet and devices like smartphones, tablets, watches, and others allowing access, it's common for people to trust search engines for crucial information when making purchasing decisions.
Google receives over 63 thousand searches per second
However, the term itself is broad and requires considerable study to achieve a technical understanding of all the concepts applied in these simple three letters. The purpose of this article is to explain why SEO is crucial for your business without beating around the bush.
SEO yields an average return on investment of 40% for companies with a good strategy
Expand Your Product or Service to a Larger Audience
Did you know that search engines like Google, Bing, Yahoo, among others, have the potential to attract diverse buyer masses to your website? Google alone receives over 63 thousand searches per second, meaning 5.4 billion searches per day. Optimizing your website and content allows you to understand what you're trying to sell, offering the best value to customers— the best "search" experience. In 2021, this number is expected to grow by 53.7%. If your website is experiencing low traffic, it's time to invest in SEO strategies to attract and retain customers.
According to Lyfe Marketing, websites investing in SEO receive over 50% of total internet traffic. Ranking on the first page of Google gives you a 90% greater reach. SEO leads have a closing rate of 14.6%, compared to only 1.7% for outbound leads like print ads. Among all marketing efforts, building a strong SEO strategy is essential for expanding your business. SEO provides an average ROI of 40% for companies with a good SEO strategy and top rankings on SERPS - Search Engine Results Pages.
Customer return is a factor that search engines consider. The performance of your site is crucial, but the type of person visiting your website also plays a significant role. The happier the "searchers" are with your content, the more likely they are to share, post, or refer your site to others, adding credibility. To attract these "searchers," you first need to identify the audience you're trying to reach. Once identified, you can start creating niches or segments of that audience, producing content that resonates with each segment. Using the right SEO content strategy for each niche will bring them specifically to your site. SEO helps business owners understand their customers' needs, and if consistently identified, customers will return for more!
Implementing the right keyword phrases or questions in your content makes it easier for users to navigate, finding what they need without feeling overwhelmed by the amount of online information. Think of your website as a one-stop shop for your customers' needs. By providing quality optimized content, you build trust and credibility with your customers. Trust is built over time; knowing your guests and writing about things important to them will strengthen the user experience.
With so many ways to reach consumers, sometimes the market gets saturated with information that may not be what they're looking for. You never want to rank keywords unrelated to your content, as that's a big red flag for search engines. Wasting your guests' time with information you're not an expert in only hurts you. This is why researching your audience takes time! Creating specific keywords that accurately describe what you're trying to convey takes time and effort, but it pays off in the end as you see your bounce rate decrease. Remember, you want visitors to stay on your site as long as possible! The right SEO techniques will help your company get there.
In other words, SEO is the type of action/investment your company MUST make as soon as possible. The world is becoming more digital, and businesses are following suit. Imagine being in a city where the prime commercial avenue is running out of spaces for your business to set up. On the internet, space is not the issue, but the massive accumulation of information is a threat to your company being seen as "a small stand in front of a large commercial building." This is not to mention the 40% average return on investment. I can't recall receiving such an interesting proposal in a long time!
If you need help understanding, planning, structuring, and implementing this in your business, you can rely on Studio Yellow. We offer all the necessary assistance to ensure your company receives the right treatment for its ideal place in the market.
So, is your company a "small stand" or a "large commercial building" on our imaginary digital avenue?